What is GABBY?
GDI Communications is proud to be working in collaboration with our sister company and partner, Global Vision Technologies, (GVT) on the development of a totally new English learning program based on the Muscle Memory theory (explained below). The highly original training program called ‘GABBY’ accelerates the English learning process by using the ‘Call and Response’ method. ‘Call and Response’ is a form of spontaneous verbal and non-verbal interaction between speaker and listener in which all of the statements ('calls') are punctuated by expressions ('responses') from the listener. Using this method, record have shown that candidates and students have improved an average of 200% in difficulty level, 44% in reaction speed, and at least 14% in accuracy overall.
'GABBY' is one of several Muscle Memory training programs which has been designed to improve the student’s ability to listen, think, and speak in English clearly, quickly and effectively. Students will produce automatic responses without extended translation, through repetition practice on immediate reaction.
About Muscle Memory Theory
According to Milner (1962), and Cohen & Squire (1980), there are two different memory systems: declarative memory (explicit) and non-declarative or procedural (implicit) memory. Declarative memory can be consciously recalled, such as facts and knowledge. Procedural memory, or what’s known as Muscle Memory, and refers to the unconscious memory of skills and how to do things, particularly with the use of objects or movements of the body, like in playing a piano or riding a bike.
Procedural memory is typically acquired through repetition and practice, and is composed of automatic sensorimotor behaviors that are so deeply embedded that we are no longer aware of them. Acquisition of procedural memory occurs slowly; the acquired information has no truth value: expression of information stored in procedural memory is possible only through behavior, not symbolically; and expression can occur “automatically” in the absence of directed attention. In a nutshell, procedural memory is about doing, not knowing. This is why Muscle Memory exercises are so important.
When conversing in English, non native speakers tend to listen very carefully to questions or statements in English, translate to their native language (Japanese) , formulate a response in the native language (Japanese), and proceed to translate their response into English before finally responding in English. The problem with this method is that there are too many steps involved, and as a result impedes effective conversation. This process also tends to degrade communication by fortifying cultural barriers.
GABBY training works by encouraging the student to think and respond in English, thereby eliminating two steps of process. This is a skill that needs to be acquired through repetitive practice. With a Q & A style interaction, the student will be prompted to respond as quickly as possible, forcing the student to think only in English during the course of the training. With continued practice, and via the Internet (GABBY 2.0), expanding global professionals can quickly gain the ability to think in English, thereby greatly enhancing their overall English communication skills.
Knowing how to read and write in English used to be enough. Being able to think and speak in English is a fundamental requirement in today’s global society, and will strengthen your business relationships and your future career. As there is a clear difference between knowledge and skill, your level of English knowledge and ability may be acceptable, but don’t neglect the skill of speaking English fluently and naturally. Through GABBY training, you will expand your communication confidence and move closer to your global objectives.